Privacy Policy

Last updated on 
05-03-2023

Responsible Body

The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Amarcord Swiss GmbH
Raingässli 1
6300 Zug
Switzerland

+41 41 711 96 96
info@amarcord.swiss
www.amarcord.swiss

General Notice

Based on Article 13 of the Swiss Federal Constitution and federal data protection regulations (Data Protection Act, DSG), every person is entitled to protection of their privacy and to protection against misuse of their personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

In cooperation with our hosting providers, we strive to protect the databases as much as possible from third-party access, loss, misuse or falsification.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

By using this website, you agree to the collection, processing and use of data as described below. In principle, this website can be visited without registration. Data such as pages accessed or the name of the retrieved file, date and time are stored on the server for statistical purposes without this data being directly related to your person. Personal data, in particular name, address or email address, is collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.

Processing of Personal Data

Personal data is all information relating to a specific or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, alteration, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law. In addition, we process personal data - to the extent and insofar as the EU GDPR is applicable - in accordance with the following legal bases in connection with Article 6 (1) GDPR:

  • lit. a) Processing of personal data with the consent of the person concerned.
  • lit. b) Processing of personal data to fulfill a contract with the data subject and to carry out appropriate pre-contractual measures.
  • lit. c) Processing of personal data to fulfill a legal obligation to which we are subject in accordance with any applicable EU law or in accordance with any applicable law of a country in which the GDPR is applicable in whole or in part.
  • lit. d) Processing of personal data to protect the vital interests of the data subject or another natural person.
  • lit. f) Processing of personal data to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and fundamental rights as well as the interests of the data subject prevail. Legitimate interests include in particular our business interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.

We process personal data for the period necessary for the respective purpose or purposes. If there are longer storage obligations due to legal and other obligations to which we are subject, we will restrict processing accordingly.

Using Cookies

This website uses cookies. These are small text files that make it possible to store specific, user-related information on the user's device while using the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyze site usage patterns, but also to make our offering more customer-friendly. Cookies remain stored after the end of a browser session and can be accessed again when you visit the site again. If you do not want this, you should set your Internet browser so that it refuses to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be made on a variety of services, especially in the case of tracking, via the US site Aboutads or the EU site youronlinechoices be explained. Cookies can also be saved by switching them off in the browser settings. Please note that you may then not be able to use all functions of this online offer.

Data Protection for SSL/TLS Encryption

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as inquiries that you send to us as a site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

Data Protection for Contact Forms

If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.

Privacy for Newsletters

If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected. We use this data exclusively to send the requested information and do not pass it on to third parties.

You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe link” in the newsletter.

Data Protection for Objection to Promotional Emails

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Using Google Maps

This website uses the services of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. This is done regardless of whether Google provides a user account through which you are logged in, or whether there is no user account. If you are logged in to Google, your data is directly associated with your account. If you do not want to be associated with your profile on Google, you must log out before activating the button. Google stores your data as user profiles and uses them for advertising, market research and demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. For more information on the purpose and scope of data collection and processing by Google, in addition to further information on your rights in this regard and settings options to protect your privacy, please visit: policies.google.

Using Google AdWords

This website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be traced via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with conversion tracking. However, they do not receive any information that personally identifies users.

If you do not want to participate in tracking, you can refuse the necessary setting of a cookie - for example via a browser setting that generally deactivates the automatic setting of cookies or set your browser to block cookies from the “googleleadservices.com” domain.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

Using Google reCAPTCHA

This website uses the reCAPTCHA service from Google. The purpose of the query is to distinguish whether the input is made by a human or by automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be sent to Google and further used there. However, Google will abbreviate your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA is not combined with other data from Google. Your data may also be transferred to the USA. There is an adequacy decision from the European Commission, the “Privacy Shield”, for data transfers to the USA. Google takes part in the “Privacy Shield” and has submitted to the requirements. By pressing the query, you consent to the processing of your data. Processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

You can find more information about Google reCAPTCHA and the associated privacy policy at: policies.google.

Privacy for Google Analytics

This website uses Google Analytics, a web analysis service from Google. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google.

Using the statistics obtained, we can improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage under “My data”, “personal data” in the settings there.

The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. Please note that the code “_anonymizeIp ();” has been added to Google Analytics on this website to ensure anonymized collection of IP addresses. As a result, IP addresses are further processed in abbreviated form, so that identification of a person can be ruled out. If the data collected about you is personally identifiable, this will therefore be immediately excluded and the personal data will be deleted immediately.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. For exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield privacyshield.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Browser add-on to disable Google Analytics.

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics. This stores a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies from your device, these opt-out cookies will also be deleted, i.e. you must set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer or other device.

Google Ads Privacy

This website uses Google Ads, an online marketing tool from Google (“Google Ads”). Google Ads uses cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. In addition, Google Ads can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later uses the same browser to visit the advertiser's website and buys something there. According to Google, Google Ads cookies do not contain any personal information.

As a result of the marketing tools used, your browser automatically creates a direct connection to Google's server. By integrating Google Ads, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will find out and save your IP address.

You can prevent participation in this tracking process in various ways:

  • by setting your browser software accordingly, in particular, the suppression of third-party cookies means that you will not receive ads from third parties;
  • by disabling cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, Adssettings, although this setting is deleted when you delete your cookies;
  • by deactivating interest-based ads from providers that are part of the “About Ads” self-regulation campaign via the link Aboutads, although this setting is deleted when you delete your cookies;
  • by permanently deactivating your Firefox, Microsoft Edge or Google Chrome browsers under the link Google. We would like to point out that in this case you may not be able to make full use of all functions of this offer.

The legal basis for processing your data is a balance of interests, according to which the processing of your personal data described above does not conflict with any overriding contrary interests on your part (Art. 6 (1) (f) GDPR). For more information about Google Ads from Google, visit ads.google, as well as data protection at Google in general: policies.google. Alternatively, you can visit the Network Advertising Initiative (NAI) website at Network Advertising visit.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate Google Analytics and other Google marketing services into our online offering, for example. The tag manager itself, which implements the tags, does not process any personal user data. With regard to the processing of users' personal data, reference is made to the following information about Google services. Usage guidelines: Google.

Privacy for Facebook

This website uses features from Facebook. When you visit our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers. Data is already being transferred to Facebook. If you have a Facebook account, this data can be linked to it. If you do not want this data to be associated with your Facebook account, please log out of Facebook before visiting our site. Interactions, in particular the use of a comment function or clicking on a “Like” or “Share” button, are also passed on to Facebook. Find out more at Facebook.

Instagram Privacy

Functions of the Instagram service are integrated on our website. These functions are offered by Instagram integrated. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

For more information, please see Instagram's privacy policy: Instagram.

YouTube Privacy

Features of the “YouTube” service are integrated on this website. YouTube is part of Google, a company registered and operated under Irish law based in Gordon House, Barrow Street, Dublin 4, Ireland, which operates services in the European Economic Area and Switzerland.

Your legal agreement with YouTube consists of the terms and conditions available at the following link: YouTube. These terms form a legally binding agreement between you and YouTube regarding your use of the Services. Google's privacy policy explains how YouTube handles your personal data and protects your data when you use the service.

Note on Data Transfer to the USA

Our website includes tools from companies based in the USA. When these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are required to disclose personal data to security authorities without you, as the person concerned, being able to take countermeasures here. It cannot therefore be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Copyrights

The copyright and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of all files.

Anyone who commits a copyright infringement without the consent of the respective rights holder may be liable to prosecution and may be subject to compensation.

General Disclaimer

All information on our website has been carefully checked. We make every effort to provide up-to-date, accurate and complete information. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, accuracy and timeliness of information, including journalistic and editorial information. Liability claims arising from material or immaterial damage caused by the use of the information provided are excluded, unless there is evidence of wilful or grossly negligent fault.

The publisher may change or delete texts at his own discretion and without notice and is not obliged to update the content of this website. The use of or access to this website is at the visitor's own risk. The publisher, its clients or partners are not responsible for damages, such as direct, indirect, incidental, specific or subsequent damage, which are allegedly caused by visiting this website and therefore assume no liability for this.

The publisher also assumes no responsibility and liability for the content and availability of third-party websites that can be reached via external links on this website. Only their operators are responsible for the content of the linked pages. The publisher thus expressly distances himself from all third-party content that may be relevant under criminal or liability law or violates common decency.

Changes

We can amend this privacy policy at any time without notice. The current version published on our website applies. To the extent that the privacy policy is part of an agreement with you, we will inform you of the change by email or other appropriate means in the event of an update.

Questions to the Commissioner

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization listed at the beginning of the privacy policy directly.

Source: SwissAnwalt

© Amarcord Swiss GmbH